Web design refresh
Outdated layout, slow theme or mobile quirks holding rankings back? A touch-up or full refresh on our website plans gives SEO a proper foundation.
View website plans →SEO that delivers results for small and medium businesses.
Our SEO services help Australian businesses achieve higher rankings and outpace local competitors. We optimise your site for organic traffic that delivers consistent, measurable results - so you can focus on running your business.
Who's This For?
Small and medium businesses
Looking to level up and outrank the competition online.
Results-driven businesses
Get tangible SEO improvements without the wait.
Local Service Providers
Attract local leads faster with optimised, targeted content.
What do we do when it comes to SEO?
At Paragon Panda, we keep it simple. Small, incremental things that help you get found online.
- Keyword research and analysis
- On-page optimisations
- Content creation that ranks
- Technical SEO clean-ups and fixes
- Local SEO strategies
- Ongoing tracking
How Do You Set Up SEO The Right Way?
Most people bolt on SEO like it’s an afterthought. That thing that you might kinda dabble in a few times every other month. We don’t. Whether you’re on WordPress or any other platform, we build a real strategy based on your goals - then handle it all for you so you can focus on running your business.
But what's a strategy even mean? Welp, one bloke's strategy for plumbing was quite literally to mispell everything as plumer. Worked liked a charm because people always mispelt it, and no business would intentionally cater to that which mean no competition. Google's caught onto that now so that won't get you far but you know.. stuff like that.
What Does It Look Like for Me?
A proper SEO strategy isn’t just about ticking boxes. It’s about balancing competitor research and search data with actioning clear, measurable wins that grow your business. Here’s what success looks like when we’re in your corner:
- ✔ More phone calls and quote requests
- ✔ Seeing your business show up in Google search
- ✔ Increased foot traffic from being visible in maps
- ✔ Ranking for local and industry-specific keywords
- ✔ Increased traffic from customers who are ready to buy
- ✔ Google Maps visibility when people search near you
- ✔ Long-term marketing results that don’t rely on ads (ads are killer though, you should get some)
What can be included in our SEO plans.
These are the heavy hitters - the things most of our clients care about and the ones that move the needle.
- Keyword research and tracking
- Monthly Google-optimised blog posts
- On-page SEO improvements
- Competitor analysis
- Mobile optimisation and tune ups
- Conversion rate optimisation (forms, CTAs, layout)
- Technical SEO health checks
- Google Business Profile optimisation
- Full website audits
- Site speed and performance improvements
- Lead-generation activities
What we don't offer
We don't run off-page SEO programs. If an agency has sold you link packages or blogger outreach, that's not us.
- Third-party link building or paid link placements
- Blogger outreach or guest-post campaigns
- Link exchange or PBN-style tactics
- Competitor backlink buying or "link velocity" schemes
Other inclusions
Other bits n bobs we typically include with SEO plans. Probably reads like dutch, but basically means a-whole-lot-of-things-we-include-to-make-site-look-good-feel-good-get-found-good-and-make-customer-happy.
Crawl & index health
- Sitemap creation and submission
- robots.txt tuning
- noindex / canonical audits
- Crawl error monitoring
Local expansion
- Directory listing cleanup
- Multi-suburb page templates
- GBP category and service tuning
- Review response guidance
On-page refinement
- CTR-focused title and meta rewrites
- Internal linking improvements
- FAQ blocks from Search Console queries
- Readability and heading structure
Performance
- Script and plugin audits
- Image optimisation pipeline
- Third-party embed management
- Lazy load and font loading fixes
Accessibility checks
- Alt text and image audits
- ARIA and heading hierarchy
- Contrast and keyboard navigation
- WCAG overview for key templates
Priority support
- Emergency help for ranking or indexing drops
- Priority edit queue
- Custom landing page optimisation
Often paired with SEO
Technical and local SEO works best when the site itself is worth ranking. These services sit alongside our SEO retainers.
Conversion rate optimisation
Traffic is only half the job. We tune forms, CTAs and page flow so the visitors SEO brings in actually enquire.
Explore CRO →Google Ads
Need visibility while technical and local SEO compounds? Paid search fills the gap with measurable leads from day one.
Google Ads management →Own your rankings
On-site improvements and local content stay with your business. You're not renting authority from a link broker who disappears when you stop paying.
Fewer surprises in Search Console
Clean indexing, honest schema and fast pages mean fewer panic emails about "why did we vanish from Google".
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Crawlers need a clean site
Google can't rank pages it can't fetch. Technical SEO removes the blockers - broken redirects, bloated scripts and index bloat - so your content can compete.
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Local intent converts
Someone searching "plumber near me" is ready to call. GBP, maps and suburb pages put you in that moment without paying per click.
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On-page compounds
Each optimised service page and suburb landing page adds another entry point. Technical health makes sure those pages actually get indexed and stay there.
What a typical agency would charge
Industry benchmarks for on-site and local SEO. We don't offer off-page link building or third-party outreach.
- SEO AuditA full check of technical health, on-page setup and competitors - with a prioritised fix list so you know what to tackle first.We might find your homepage is slow, your contact page isn't in Google and another plumber in your area ranks above you for "emergency plumber Craigieburn".
$500 - $1,500
- Keyword ResearchFinding what your customers actually type into Google and which terms are worth going after.Your landscaping business could target "retaining walls Melbourne" instead of a vague term like "landscaping services" that's too broad to win.
$500 - $800
- On-Page OptimisationTuning titles, headings, content and internal links so each page matches what people search for.Renaming a generic "Services" page to "Emergency Electrician Melbourne - Same Day Callouts" so Google and customers know exactly what you offer.
$500 - $2,000
- Technical SEOFixing crawl errors, speed, mobile issues and indexing so Google can find and rank your pages.Fixing redirect loops and plugin bloat so 40 suburb pages on your site actually get indexed and start bringing in traffic.
$1,500 - $3,000
- SEO-Friendly Web DesignA design refresh focused on fast load times, mobile UX and clean structure - not just how it looks.Updating an outdated site so when a customer finds you on Google on their phone, your pages load quickly and they can call or request a quote without bailing.
$2,000 - $5,000
- SEO DevelopmentBuilding or refactoring the site code with schema, performance and crawl-friendly architecture.Adding LocalBusiness schema and suburb landing pages so Google links your plumbing business to every area you service.
$2,000 - $5,000
- Content Management & Marketing (Per Post)A single blog post or article written around a keyword your customers search before they hire someone.One article on "how much does roof restoration cost in Brisbane?" that ranks in Google and sends ready-to-buy homeowners to your contact form.
$500 - $800 per post
SEO plans that cover more than rankings
SEO is a bit of a mystery. No one knows exactly what Google is doing or the one way to rank. It can feel like pinning the tail on the donkey. That said, there are strategies we know help - and good content plus a solid user experience are always part of it.
Search engine optimisation is about getting found on Google. It's not the same as improving your enquiry rate (that's CRO - conversion rate optimisation), nor will it help drive traffic quickly such running ads, but as a business owner you typically want a bit of everything that basically means 'do things that help me make money please'. From your side, you usually want one fee that covers a bit of everything - not a dozen separate retainers.
So our SEO plans aren't SEO-only. They're a block of time we sell you to find and fix the highest-impact issues across your site. We might tidy design where the experience is rough, spot bugs (broken mobile nav, checkout errors), improve page titles, rewrite content so it speaks to customer pain points instead of only listing what you sell, tighten conversion paths or speed things up when pages are slow as hell.
We pick the changes most likely to move the needle in that block of time, ship a small update, review and monitor, then do the next one. Change, check, push. Repeat. The package is shaped around your business - then we take it from there.
What that chunk of time can cover
- Design and experience fixes where visitors struggle
- Bugs and broken flows (mobile nav, checkout errors)
- Page titles and other on-page SEO improvements
- Content that addresses customer pain points
- Conversion rate tweaks bundled into the same work
- Performance improvements when pages are slow
Frequently asked questions
SEO (Search Engine Optimisation) is the process of improving your website's visibility in search engines like Google. When your site ranks higher, it gets in front of more people actively searching for what you offer. That can lead to more traffic, more enquiries and more revenue. Think of it like us helping you move shop from the back alley to the middle of a busy main street. It also works well alongside paid strategies like our Google Ads campaigns for faster growth.
SEO is a long-term investment, not a quick fix. Most businesses start seeing minor improvements within 3-6 months but larger ranking changes generally take 12 months or more. It also depends on how competitive your industry is and how aggressive your strategy is. For example, a local plumber might see results faster than a national eCommerce brand competing in a generic retail space. The opposite could also be true if the eCom brand already has a significant search footprint and changes may reflect much faster, often days to weeks. We give upfront guidance based on your goals and competition.
Yes - SEO is ongoing. Google updates its algorithm thousands of times a year, and your competitors aren't standing still. Without regular updates and content improvements, your rankings can slide. Ongoing SEO protects the gains you have already made and keeps visibility growing.
On-page SEO refers to things you control directly on your website - page titles, keywords, internal links and how fast your site loads. Off-page SEO involves signals from other websites, like backlinks and brand mentions. Together, they tell Google your site is relevant, fast and trustworthy.
We track keyword rankings, organic traffic, lead form submissions and conversion rates. For example, we might monitor whether your electrician in Bondi page climbs from page 5 to page 1, how many clicks it gets and how many of those clicks turn into enquiries. You get regular reports in plain English so you know what's working.
Yes - local SEO is one of our specialities. If you're a service-based business (tradie, cleaner or consultant), we help you rank in local suburbs and surrounding areas. That includes optimising your Google Business Profile, building suburb-specific landing pages and collecting location-based reviews. Contact us to find out how we can get your phone ringing with local leads.
It's not either/or - it's both. SEO builds long-term traffic and trust, while PPC (like our Google Ads campaigns) gives you fast, top-of-page exposure. Many clients start with PPC while we build SEO rankings in the background.
Industry benchmarks show the average business can expect to invest around $3600/month. Our plans are flexible and scale depending on your goals, the competitiveness of your industry and how fast you want to grow. We work with you to create a plan that fits your budget.
Penalties usually happen when dodgy SEO techniques are used - spammy backlinks or hidden text. We only use ethical, white-hat strategies, so the risk is low. If your site has been penalised in the past by another agency, we can audit and clean things up, then rebuild trust with Google over time.
Tell Us About Your Business
Want to make your life easier? Don't give us a dry Maccas burger. Give us a cheesy, glorious monster with the lot. Tell us all the details about your business and website. Give us the pain points and what you're looking to help achieve or need support on and we'll get right back to you with what we can do.