SEO Services That Deliver Results for Small and Medium Businesses
Our SEO services are tailored to help Australian businesses achieve higher rankings and outpace local competitors. Let us optimise your site for organic traffic that delivers consistent, measurable results. We handle everything so you can focus on what matters most - running your business.
Who's this for?
Small and medium businesses
Looking to level up and outrank the competition online.
Results-driven businesses
Get tangible SEO improvements without the wait.
Local Service Providers
Attract local leads faster with optimised, targeted content.
What can be included in our SEO plans.
These are the heavy hitters - the things most of our clients care about and the ones that move the needle.
- Keyword research and tracking
- Monthly Google-optimised blog posts
- On-page SEO improvements
- Competitor analysis
- Mobile optimisation and tune ups
- Conversion rate optimisation (forms, CTAs, layout)
- Technical SEO health checks
- Google Business Profile optimisation
- Full website audits
- Site speed and performance improvements
- Lead-generation activities
Optional extras & premium inclusions.
These additions help take things to the next level and can be included depending on your goals, location, and competition.
Local SEO Enhancements
- Suburb + service page creation
- Embedded map + location schema
- Directory listing optimisation
Content & UX Improvements
- Click-through rate (CTR) improvement
- Page structure and readability tuning
- FAQs based on live Google queries
Site Health & Crawlability
- Sitemap creation and submission
- robots.txt setup and tuning
- Indexing audits (noindex, canonicals)
- Broken link checking and fixing
- Redirect loop resolution
Performance & Technical SEO
- Core Web Vitals analysis and fixes
- Script and plugin performance audits
- Image compression and lazy loading
- Third-party script management
Accessibility & Compliance
- Alt text and image audits
- Heading structure and ARIA checks
- Colour contrast and keyboard nav review
- WCAG compliance overview
Advanced Support Options
- Emergency SEO support (ranking drops, indexing issues)
- Priority support and unlimited edit requests
- Custom landing page optimisation
Delivering Tangible Value and Long-Term Growth
At Paragon Panda, we see SEO as more than just a marketing tool - it’s an investment in the future of your business. We don’t just focus on rankings or clicks; we’re here to drive real results that translate into growth, leads, and conversions for your business.
Accelerate Your Growth with SEO
Businesses that consistently invest in a long-term SEO strategy see sustained growth, outperforming their competitors in organic search. By working with us, you'll not only rank higher, but also attract the right kind of traffic - people who are ready to engage with your products or services.
How Many Opportunities Are You Missing?
In today’s digital landscape, over 90% of online experiences begin with a search engine. Without an optimised website, you're missing out on thousands of potential customers. Every search query is a potential lead, and we’ll help you capture them by aligning your website with what your audience is searching for.
Why SEO Matters for Your Business
Build Credibility & Trust
Customers trust businesses that appear at the top of search results. A well-optimised website positions you as a leader in your industry and shows potential clients that you’re an authority they can rely on.
Maximise Your Marketing ROI
SEO is a long-term, sustainable marketing strategy that provides a higher return on investment (ROI) compared to paid ads. Once you’re ranked high organically, you’ll continue to attract traffic without having to pay for every click.
Reach Your Ideal Customers
Effective SEO targets your audience based on their search intent. We’ll optimise your website to attract high-intent users who are actively searching for your products or services, meaning more qualified leads that convert into paying customers.
What a Typical Agency Would Charge
| Service Category | Service/Description | Small Informational Site (1–5 pages) | Medium Site (10–50 pages) | Large SEO-Site (500+ pages) |
|---|---|---|---|---|
| SEO Audit | Comprehensive analysis of site performance, technical issues, and competitive landscape. | $500 – $1,500 | $1,000 – $3,000 | $2,000 – $6,000 |
| Keyword Research | Identification of target keywords and optimisation opportunities. | $500 – $800 | $800 – $1,500 | $2,500 – $5,000 |
| On-Page Optimisation | Optimisation of meta tags, content, URL structure, and internal linking strategies. | $500 – $2,000 | $2,000 – $5,000 | $5,000 – $10,000 |
| Technical SEO | Enhancements for site speed, mobile responsiveness, crawl errors, and overall indexability. | $1,500 – $3,000 | $3,000 – $10,000 | $10,000 – $20,000 |
| SEO-Friendly Web Design | Custom website design incorporating SEO best practices, mobile responsiveness, and fast load times. | $2,000 – $5,000 | $5,000 – $10,000 | $10,000 – $25,000 |
| SEO Development | Website development with optimised code structure, schema markup, and performance improvements. | $2,000 – $5,000 | $5,000 – $15,000 | $15,000 – $35,000 |
| Content Management & Marketing (Per Post) | Creation of SEO-tailored content on a per post basis (e.g., blog posts, articles). | $500 – $800 per post | - | - |
| Service Category | Service/Description | Small Informational Site (1–5 pages) | Medium Site (10–50 pages) | Large SEO-Site (500+ pages) |
|---|---|---|---|---|
| Off-Page SEO / Link Building | Continuous development of backlink strategies and outreach to enhance domain authority. | $500 – $2,000 monthly | $2,000 – $10,000 monthly | $10,000 – $20,000 monthly |
| Local SEO | Ongoing optimisation for local search results, including local listings and Google My Business management. | $500 – $1,000 monthly | $1,000 – $2,000 monthly | $2,000 – $5,000 monthly |
| Content Management & Marketing (Monthly Retainer) | Regular creation and management of SEO-tailored content, including blogs, articles, and multimedia updates. | $1,000 – $3,000 monthly | $3,000 – $7,000 monthly | $7,000 – $15,000 monthly |
| Ongoing SEO Management | Continuous monitoring, strategy adjustments, analytics reporting, and minor optimisations to maintain rankings. | $500 – $3,000 monthly | $3,000 – $10,000 monthly | $10,000 – $20,000 monthly |
Try Our SEO Engine
Whether you're a tradie servicing 200+ suburbs or a business delivering services online, our custom-built SEO engine helps you get found by the people who matter - exactly where they’re searching.
Learn MoreBuilt for Trades & Mobile Services
Automatically target every suburb you service - without manually writing dozens, or hundreds, of pages. We handle it all, so your business shows up where your customers are.
Perfect for Online Service Providers
Delivering telehealth, consulting, courses or coaching? We help you rank in every major city across Australia - even without a physical office.
Frequently Asked Questions
01. What is SEO and how can it help my business?
SEO (Search Engine Optimisation) is the process of improving your website’s visibility in search engines like Google. When your site ranks higher, it gets in front of more people actively searching for what you offer. That can lead to more traffic, more enquiries, and more revenue. Think of it like setting up shop in the middle of a busy street instead of a back alley. It also works brilliantly alongside paid strategies like our Google Ads campaigns for even faster growth.
02. How long does it take to see results from SEO?
SEO is a long-term investment, not a quick fix. Most businesses start seeing noticeable improvements within 3–6 months, but that depends on how competitive your industry is and how aggressive your strategy is. For example, a local plumber might see results faster than a national eCommerce brand. Our team provides upfront guidance based on your specific goals and competition.
03. Do I need to keep doing SEO after I start ranking well?
Yes - SEO is ongoing. Google updates its algorithm thousands of times a year, and your competitors aren’t standing still. Without regular updates and content improvements, your rankings can slide. In AFL, you wouldn't fire your coach or players after winning a premiership - same deal. Ongoing SEO ensures your visibility and competitiveness continues to grow and protects the gains you’ve already made.
04. What is the difference between on-page and off-page SEO?
On-page SEO refers to things you control directly on your website - like page titles, keywords, internal links, and how fast your site loads. Off-page SEO involves signals from other websites, like backlinks and brand mentions. Together, they tell Google your site is relevant, fast, and trustworthy.
05. How do you measure the success of an SEO campaign?
We focus on results - not fluff. We track keyword rankings, organic traffic, lead form submissions, conversion rates, and more. For example, we might monitor whether your “electrician in Bondi” page climbs from page 5 to page 1, how many clicks it gets, and how many of those clicks turn into enquiries. You’ll get regular reports with plain-English breakdowns so you know what’s working.
06. Can you help my business rank locally?
Absolutely - local SEO is one of our specialities. If you're a service-based business (like a tradie, cleaner, or consultant), we’ll help you rank in local suburbs and surrounding areas. This includes optimising your Google Business Profile, building suburb-specific landing pages, and collecting location-based reviews. Contact us to find out how we can get your phone ringing with local leads.
07. Is SEO better than paid advertising (PPC)?
It’s not either/or - it’s both. SEO builds long-term traffic and trust, while PPC (like our Google Ads campaigns) gives you fast, top-of-page exposure. Many of our clients start with PPC while we build up their SEO rankings in the background. Together, they form a powerful growth engine.
08. How much does SEO cost?
Industry benchmarks show the average business can expect to invest around $3600/month. Our plans are flexible and scale depending on your goals, the competitiveness of your industry, and how fast you want to grow. We’ll work with you to create a plan that fits your budget - not force you into one-size-fits-none pricing.
09. What happens if my website gets penalised by Google?
Penalties usually happen when dodgy SEO techniques are used - think spammy backlinks or hidden text. At Paragon Panda, we only use ethical, white-hat strategies, so the risk is incredibly low. If your site has been penalised in the past by another agency, we can audit and clean things up, then rebuild trust with Google over time.
Over a decade of experience building for Australia's biggest brands.
Meet Josh, your principle developer.
He's built great stuff for both small business and Aussie giants alike. You're in safe hands. Learn more about what he's done.
What we can help you with
Tell Us About Your Business
Want to make your life easier? Don't give us a dry Maccas burger. Give us a cheesy, glorious monster with the lot. Tell us all the details about your business and website. Give us the pain points and what it is you're looking to help achieve or need support on and we'll get right back to you with what we can do.