Conversion rate optimisation examples.
We've taken sections from a number of live Australian businesses and built clearer variants of each so you can compare what changes when the goal is more enquiries.
Roof and Concrete Remedial process
Roof and Concrete Remedial repairs concrete cancer and related structural damage across Melbourne.
Common problems in this section
- Every step is the same size so the order is easy to miss
- There is no next action once someone has read the steps
- Nothing breaking up the text makes it hard to read
- Nothing shows the work is physical and local
Bodagh Accounting contact form
Bodagh Accounting handles tax, BAS and bookkeeping for clients in Craigieburn and surrounds.
Common problems in this section
- Phone, hours and what happens next are easy to miss
- The form is the only option even when calling would be faster
- There is no clear offer so people do not know what they get for sending it
Forget Me Not Eatery header
Forget Me Not Eatery serves coffee and food from within the Direct Plants nursery, Greenvale.
Common problems in this section
- Book, order and phone compete with a busy food photo
- Hours are missing so guests cannot tell if they can book today
- Cart icon feels out of place in the header
- Book, order and phone are small and close together so they are easy to miss
- Dine-in and takeaway are not separated
Burger Haven homepage
Burger Haven cooks burgers for pickup and delivery from shops in Craigieburn, Maidstone and Melton South.
Common problems in this section
- One Order online button does not say pickup or delivery
- The three shop locations are not shown so an order can go to the wrong store
- There is no burger photo so visitors cannot see what they would order
- Hours are missing next to the order buttons so people do not know if they can order now
Candor Conveyancing help tabs
Candor Conveyancing helps Victorians buy, sell and transfer property with fixed fee advice.
Common problems in this section
- Buying, Selling, Transfer and Other look like a grey strip so it is unclear you can switch between them
- Enquire sits below the tab content so you read a matter then have to look elsewhere to continue
- You cannot see what each matter includes without opening them one at a time
- Call and Enquire do not change when you pick a matter so it is unclear the enquiry is for that work
Ultra Conveyancing homepage
Ultra Conveyancing is based in Mickleham near Craigieburn and handles property settlements across Victoria.
Common problems in this section
- There is no phone number, no named person and no licence on this section
- Fixed fees, Victoria coverage and the licence are not shown here
- Contact us does not include a phone number so you cannot call from this section
- Buy, sell or transfer is not listed so people cannot match their matter
Seen enough to enquire?
If you're ready to apply this to your own pages, skip ahead to the form at the bottom.
Craigieburn Central Medical Centre homepage
Craigieburn Central Medical Centre is a bulk billing GP clinic inside Craigieburn Central Shopping Centre.
Common problems in this section
- The clinic name, phone number and opening hours are not on this section
- Bulk billing is only mentioned further down the page
- Book Now is the only action so you cannot call from this section
- The location inside Craigieburn Central is not shown so new patients cannot tell where to go
Fast Courier services page
Fast Courier lets people compare parcel quotes and book pickup Australia-wide.
Common problems in this section
- The copy repeats courier keywords three times so it is hard to see what to do first
- Commercial and Residential toggles sit before you have entered a suburb
- GET QUOTES in the menu and Book Now on the form ask for the same thing with two different labels
- Free pickup and same day or next day options are not stated on this section
Muscle Joint Bone intro and clinics
Muscle Joint Bone treats physio, osteo, chiro and related care from clinics in Doreen, Epping and Balwyn North.
Common problems in this section
- Every profession and suburb sits in one heading so it is hard to pick a clinic
- Phone numbers are written out then repeated as Contact buttons with mixed phone and calendar icons
- Clinic hours and street addresses are not in this section
- NDIS registration sits at the bottom after the contact lines
Soaring Health Splash Craigieburn
Soaring Health Splash Craigieburn offers physio, OT, speech and psychology opposite Craigieburn Central.
Common problems in this section
- The heading is only the clinic name so it is unclear what Splash treats
- Book Online and Online booking are two labels for the same booking page
- Opening hours and NDIS, TAC, WorkSafe and Medicare are not on this section
- The phone number sits in a bar under the heading instead of next to Book Online
Elegant Roofing restoration page
Elegant Roofing restores tiled roofs across Greater Melbourne.
Common problems in this section
- The page opens with five paragraphs and no quote button or phone number
- It is unclear what a restoration includes versus a full roof replacement
- Cert 3 tiling and AS2050 sit inside the paragraphs so they are easy to miss
- There is no roof photo on this section so you cannot see the work
JSIU Roofing contact header
JSIU Roofing quotes and repairs roofs from its base in Craigieburn, Melbourne.
Common problems in this section
- About us, Library, Online store and a shopping cart compete with Contact us
- A green Facebook Instagram TikTok scroller sits between the menu and the form
- Submit Job Request uses six bullet points before the form starts
- Joel answers the phone and Sandra answers email but neither sits in the menu
ANZ bank accounts
ANZ's personal bank accounts hub covers everyday, savings and term deposit options for Australian customers.
Common problems in this section
- Two nav bars bury the primary action, Open account, among seven secondary links
- Many users wouldn't look at the secondary nav to explore sub-products
- The hero is a long text block with no primary button to take action
- Compare accounts is hidden inside a paragraph instead of acting as a clear next step
- Jump to links are weak substitutes for choosing an account type. Who even does that these days?
Conversion rate optimisation
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Send the page that is not converting. Tell us whether you want more enquiries, bookings or sales and we'll come back with which blocks are worth an uplift first.