SEO and website management
under one roof
for Upfield businesses.

To be clear, WordPress isn't the villain; lazy implementation is.

The problem is that 99% of agencies use it to cut corners. They install heavy page builders (Elementor/Divi), bloat it with 50 unmanaged plugins and a shoddy theme and hand you a site that is slow, insecure and breaks every time it updates.

I build custom because it gives us total control over performance. It is the same tech stack used by Netflix, Uber and Twitch. However, if your team needs a CMS to blog daily, I can connect a headless CMS (like Sanity) so you get the easy editing interface without the slow frontend performance. We can explore WordPress too, we'll just do it the right way.

While we do offer an email service, we don't recommend it.

Ideally you don't want your emails tied to your website hosting. If the server has a hiccup, your email goes down. If your website gets flagged for spam, your email gets blacklisted.

I can manage this for you with Google or Microsoft depending on your preference. It's secure, enterprise-grade and stays with you forever, regardless of who builds your website.

No. You wouldn't put a Ferrari engine in a lawnmower.

Modern web applications require modern infrastructure (Edge Networks/Node.js environments). Standard shared hosting from 2012 cannot run this technology.

I deploy to Vercel or Amazon Web Services global edge networks. This is included in your monthly fee. It ensures your site loads instantly from Sydney to New York, handles traffic spikes automatically and is virtually unhackable.

This depends entirely on the financial model you select:

• Outright: You pay the development fee upfront. You own 100% of the code and IP immediately. I hand over the keys. You handle maintenance (or pay me a retainer).
• Site-as-a-service: I retain ownership of the infrastructure. You're paying for the service of having a high-performance digital asset which we completely manage on your behalf. You always own your domain and your content (text/images).

*Buyout clauses are always available for Leased plans if you eventually want to take the asset in-house.

If you're on the Leased Model, the website is a service. If you cancel the service, the website comes down at the end of the billing cycle.

Think of it like leasing a commercial office. If you stop paying rent, you don't keep the building, but you do keep your furniture (your content, branding and domain name).

I don't enforce lock-in contracts because I don't believe in holding clients hostage. If the site isn't making you money, you should fire me.

It means you have a partner, not a billable hour meter.

Included: "Change this text," "Swap this image," "Add a new testimonial," "Post this blog article," "Update our pricing," "Create a new landing page for a promotion."

Not Included: "Rebrand the entire company," "Build a complex software portal," "Add a 500-product e-commerce store."

If it's maintaining and updating the current site, it's included. If it's an extension or completely new project, we quote it separately.

Scenario A: You have 1-10 products (Merch, E-books, specific service packages).
YES. We can integrate Stripe or a simple cart easily.

Scenario B: You're a fashion brand with 500 SKUs, inventory management and shipping logistics.
NO. You need Shopify or similar eCom solution.

Do not try to build a massive store on a custom site unless you have a larger budget. I'll happily build you a high-performance custom frontend that connects to Shopify, giving you the best of both worlds. Ecom. scoped and priced seperately.

Not on our leased plans. You shouldn't want to.

The value of the "Managed" model is that you never have to log into a CMS again. You have a business to run. You shouldn't be resizing images or wrestling with text alignment at 11 PM.

Just text or email your change. It gets done within 24 hours while you're working on a new service or off sipping beers. Properly optimised, correctly formatted and without breaking the layout.

Any developer who promises you #1 rankings is lying to you. SEO is a gym routine that you need to keep chipping at, not a checklist.

What I provide is a Formula 1 Car. It is technically perfect, fast and structured exactly how Google wants it (Schema, Core Web Vitals, Semantic HTML).

However, a fast car still needs a driver. To rank #1, you need a strategy (content, backlinks, authority). I build the foundation that makes ranking possible, but simply "launching a website" doesn't guarantee a podium finish.

We do however offer higher tiers to focus on this with a money-back guarantee on leased plans if your site isn't ranked in the first page of Google for specific phrases within a given timeframe. We bill seperately if you want us to rank your own site.