From Text-Heavy to Trade-Worthy: Sparky Steve gets a web presence that builds trust
Check it outThe Problem
Steve’s old site was hosted on an unreliable server that had been compromised with malware, which tanked his SEO authority and left him with a broken online presence. Worse, his Google Business Profile was removed, making it almost impossible for new clients to find him.
We rebuilt the entire website on a clean, secure WordPress setup optimised for performance - now loading in under a second. His Google profile was reinstated, citations cleaned up, and targeted content helped him reach the #1 spot for electricians in Sydney’s East. Today, Steve runs the top-performing electrician profile on Google Maps in the area.
Before
The old site was packed with unformatted text, lacked calls to action, and overwhelmed visitors with large blocks of copy-it wasn’t mobile-friendly and didn’t convert.
The redesign introduces a bold hero section, clear service summaries, strong testimonial placement, and conversion-first layout-perfectly suited for trades.
What Made the Difference?
Design That Speaks Trade
Visuals and layout were tailored to feel approachable but professional. We highlighted Steve’s no‑nonsense attitude and experience while keeping the site intuitive.
SEO-Focused Copywriting
We kept Steve’s authentic voice but tightened messaging, added clear headlines, and structured content to target high‑intent local searches-without sounding robotic.
Results
Google Search ranking for electrician in Sydney East
1#
Google Business Profile (GBP) ranking
Top 3
Load time
< 1second (WordPress)
Ready to Build Something That Converts?
We specialise in creating simple, high-converting websites for Australian trades and service businesses. If you're ready to look the part online, let’s chat.
Book a Free Strategy SessionReal Clients. Real Growth.
We’ve helped local businesses go from invisible to page one - and generate millions in extra revenue. Here's what that looks like.
Sparky Steve
- ✅ Top 1-3 ranked electrician in Sydney's East
- ✅ Avg page speed under 1.2s
MR TREES
300+ page sister site
- ✅ 2500%+ increase in Google impressions
- ✅ 500% increased click rate
Just-in-Timber
400+ page sister-site + Google Ads
- ✅ 1900% increase in revenue
- ✅ Improved Google Ad conversions by 4200%
- ✅ From worrying about bills to millions in revenue