More Traffic, More Revenue Melbourne Studio of Art
The Problem
The original site had a confusing structure, lacked mobile responsiveness, and split the user experience between two separate areas - adult and junior classes - with no centralised entry point. This not only hurt usability but also SEO and conversion rates. They didn't exist on Google before our changes.
We consolidated and redesigned the experience on WordPress with a layout that intuitively guides users based on their goals. Clear CTAs, consistent branding, and proper content hierarchy now lead visitors directly to the right offerings and allowed Google to easily digest their content, shifting them from unranked to a top #3 result in Melbourne.
Platform
WordPress
Sector
Education / Creative
Location
Melbourne, VIC
Goals
Improve SEO, increase enrolments, drive revenue
Services
Custom Website, UX Overhaul, SEO Optimisation
Result
14% revenue growth & 50K unique visitors
What Made the Difference?
Modern Design with Artistic Flair
The new layout features intuitive navigation, vibrant photography, and modern typography. It’s easier to explore classes and make decisions without confusion.
Search Visibility & Local SEO
The restructure eliminated technical SEO blockers and helped Google better understand the content - boosting impressions and discoverability dramatically.
Before & After
The previous site split users into two siloed paths from the outset, lacked visual impact, and did not highlight available classes or drive enquiries effectively.
The redesigned homepage presents Melbourne Studio of Art as a unified, credible brand - with direct access to age-specific offerings, immersive visuals, and optimised conversion paths.
14% revenue growth
50K unique visitors
Lower bounce rate
Based on analytics 6 months after launch.
Want Similar Results?
If your current website doesn’t reflect the quality of your business, it’s time to fix that. Let’s talk about a redesign that actually performs.
Real Clients. Real Growth.
We’ve helped local businesses go from invisible to page one - and generate millions in extra revenue. Here's what that looks like.
Sparky Steve
- ✅ Top 1-3 ranked electrician in Sydney's East
- ✅ Avg page speed under 1.2s
MR TREES
300+ page sister site
- ✅ 2500%+ increase in Google impressions
- ✅ 500% increased click rate
Just-in-Timber
400+ page sister-site + Google Ads
- ✅ 1900% increase in revenue
- ✅ Improved Google Ad conversions by 4200%
- ✅ From worrying about bills to millions in revenue