How our Digital Marketing Services helped scale Just-in-Timber from thousands to millions
What's the Story
Just-in-timber are a team of qualified carpenters that specialised in high quality outdoor decking. After a few intersting projects came their way, they pivoted the company into demolition work, specifically residential wall removal.
They had the bones of what they needed to succeed. A landing page selling their services and a Google Ads campaign. However with a campaign that got one conversion in a month and a website that was slapped together in an hour, we could see these bones were in dire need of calcium and we were on deck to give them all the milk they could handle.
Campaign Length
12 Months+
Sector
Trades and Construction
Demographic
30-60 years
Channels
Search, Paid, Website
Services
Digital Strategy, SEO, Custom Website, Search Marketing, Google Ads
Goals
Drive Paid and Organic Traffic, Increase Conversion Rate, Engage Audience, Brand Awareness
Market
Perth, Australia
What drove success?
New Hyper-Local Website SEO Plan
Using our in-house SEO engine, we built and deployed a custom website to market their services to every suburb across Perth.
Targeted Google Ads Campaign
We significantly refined their ad campaigns, reducing cost per click spend and increasing click through and conversion rates significantly.
What does that success look like?
More Leads
4200% Increase.
That's right. Their average leads generation went from 1 a month to 40+, an increase of 4200%.
Better Everything
Nearly 500% increase in clicks, click costs trimmed by two-thirds and conversion rate up by just under 800%. What a result.
Industry: Construction.
Budget. $1000/mth.
Spent. $735.
Money made? $50k+
Our Results. The details
| Clicks | Impressions | Cost per click | Conversion rate | Conversions | Total cost | |
|---|---|---|---|---|---|---|
| Before | 55 | 1296 | $9.46 | 1.82% | 1 | $521 |
| After | 267 | 2340 | $2.75 | 16.10% | 43 | $735 |
| Difference | ↑ 485% | ↑ 181% | ↓ 344% | ↑ 785% | ↑ 4200% | ↑ 41% |
They went from just 1 to 43 leads in a single month. After a quick catch-up, they mentioned that about half of those leads converted into paying jobs. Now, you might be thinking, “Is that even worth it? A thousand bucks for a handful of jobs?” But here’s the kicker - each job for them is worth between $3k and $10k. So those "few" jobs? They ended up pulling in a serious chunk of change.
As of Feb 2025, they’re tracking toward $4 million in annual revenue - with at least a 50% profit margin.
And to think, not long ago they were stressing over paying the bills.
So, what changed?
One laser-focused landing page. One high-converting ad campaign.
That’s it.
There are thousands of people searching for what you offer every single day. Your only job is to be at the front of the line when they do. Whether that be through Google Ads, a custom website or SEO, we can help get you there.
Can we repeat this for you?
Being in Perth, Just-in-Timber has less competition than businesses operating throughout Melbourne and Sydney so results will vary. If you operate a business that's any of the following or similar, we can help.
Local Service Area Businesses
If you drive to your clients, you need visibility in every suburb. Our engine is built to rank you across the lot - fast.
- ✅ Plumbers, electricians, roofers, handymen
- ✅ Landscapers, fencers, concreters
- ✅ Mobile services (cleaning, pest control, grooming, mechanics)
Online & Remote Providers
Can you deliver your service nationally? You should be searchable in every major city - not just where you're located. We make that happen.
- ✅ Telehealth and online clinics
- ✅ Coaches, consultants, business mentors
- ✅ Remote legal, finance, and IT services
- ✅ Graphics and design freelancers
Premium & Destination-Based Services
If you're a destination business, we can help. We help your business show up in surrounding suburbs and cities where demand exists.
- ✅ Luxury car hire or private chauffeur services
- ✅ Lawyers, cosmetic dentists, and medical specialists
- ✅ Boutique fitness, luxury spas and resorts or consulting studios
- ✅ Wedding and event vendors
Why It Works So Well
Whether you're a tradie servicing 200+ suburbs or an online provider expanding nationally, our custom-built SEO engine helps you get found exactly where your ideal clients are searching.
🔎 Hyper-Local Visibility, Instantly
We generate suburb-targeted landing pages that rank fast - perfect for trades and mobile services looking to dominate every part of their city.
🌆 City-by-City Exposure for Online Services
Target major cities across the country with content tailored for each one - so people find you, even without a physical address.
📍 Suburb Domination
Show up for “service + suburb” searches. Our clients rank in 100+ suburbs - automatically.
🌏 Nationwide Reach
Perfect for online services. Rank in Sydney, Melbourne, Brisbane and beyond - even without a physical office.
⚡ Built For Scale
We can target 10 or 10,000 locations. You grow, we grow with you.
Not Sure If It’ll Work For You?
If you offer a service - whether in-person or online - and want to show up in more searches, we'll put you in another league.
Real Clients. Real Growth.
We’ve helped local businesses go from invisible to page one - and generate millions in extra revenue. Here's what that looks like.
Sparky Steve
- ✅ Top 1-3 ranked electrician in Sydney's East
- ✅ Avg page speed under 1.2s
MR TREES
300+ page sister site
- ✅ 2500%+ increase in Google impressions
- ✅ 500% increased click rate
Just-in-Timber
400+ page sister-site + Google Ads
- ✅ 1900% increase in revenue
- ✅ Improved Google Ad conversions by 4200%
- ✅ From worrying about bills to millions in revenue
Frequently Asked Questions
How many suburbs or locations can I target?
As many as your business serves. Most of our clients target 300–500 suburbs or multiple cities. We’ll help you define a strategy based on your market.
Will this affect my current website?
Not unless you want it to. We can either build new pages onto your existing website or run the engine on a separate domain as a sister site.
Do you offer reporting?
Yes. Every plan includes performance snapshots with rankings, traffic, and growth over time.
What happens if I stop paying?
You can cancel anytime. The site comes down when you leave. We can discuss buyout options if you ever wish to own it.
Ready to Grow Exponentially?
It’s time to stop wasting time. Get a real website that brings in business.