Case study

BKH Group

Homepage look-and-feel concept for a structural construction brand.

The brief

Requirements from the original project brief that shaped this homepage concept.

Position BKH as a leading vertically integrated structural construction solutions partner.
Speak to tier one commercial, residential and infrastructure work.
Emphasise safety, quality and long-standing experience on major construction programmes.
Show strong in-house capability and Australia-wide delivery from NSW and QLD headquarters.
Present services as tailored packages rather than long text blocks.
Lead with projects and capabilities, bold imagery and skim-able copy.
Similar animation as referenced on built.com.au (as of July 2026)

Homepage look-and-feel concept only - not a finished site build, and not every brief requirement is covered here.
Colour scheme and design notes controls are for this case study only and would not ship on a live build.
Focus is a clear design direction for colour, typography and layout. Variants and further refinement are part of how this kind of work is explored.

Lead with projects and capabilities, bold imagery and skim-able copy.
Dark portfolio-led direction with brand purple and yellow - less white space than the existing live site.
Dark theme chosen because it contrasts better with bold imagery and keeps content more readable. Mixed light/white sections against dark can also feel uneven.
Brief pointed to Built for bold, project-led presentation, while also asking for less white space and clearer business storytelling than Built provides. Direction taken: Built's visual confidence with more service explanation.
Same core messaging as the brief - tier one structural partner with in-house formwork, concrete and scaffold.

bkhgroup.com.au — homepage concept