6 Microcopy Tweaks That Drastically Improve User Experience
So, you've spent a fortune on your website's design, but your users are still fumbling around like a blindfolded kangaroo. Ever thought that maybe—just maybe—it's the words you're using? Enter microcopy: those tiny bits of text that guide users through your site. Ignore them, and you're leaving your users stranded in the outback without a map.
Let's cut the fluff. Here are six microcopy tweaks that'll drastically improve your user experience and, more importantly, your conversion rates.
1. Make Your Call-to-Action Buttons Unmissable
Why It Matters
Your call-to-action (CTA) buttons are the gateways to conversion. If they're about as noticeable as a needle in a haystack, don't be surprised when users don't click.
How to Fix It
- Be Direct: Use clear, action-oriented language like "Buy Now," "Get Your Free Quote," or "Sign Up Today."
- Create Urgency: Phrases like "Limited Time Offer" or "Only 3 Spots Left" can spur users into action.
- Use Contrasting Colours: Make sure your CTA buttons stand out visually from the rest of the page.
- Keep It Short: This isn't the place for essays. Get to the point in as few words as possible.
Example
Instead of a bland "Submit" button on your contact form, try "Get in Touch" or "Send Message." It's more inviting and tells the user exactly what will happen.
2. Craft User-Friendly Error Messages
Why It Matters
Nothing frustrates users more than cryptic error messages. If your site spits out "Error 417: Expectation Failed," your users will be scratching their heads—or worse, they'll leave.
How to Fix It
- Use Plain Language: Explain the problem in simple terms.
- Offer Solutions: Guide the user on how to fix the issue.
- Maintain a Friendly Tone: A bit of empathy goes a long way.
Example
Instead of "Error: Invalid Input," say "Oops! That email doesn't look right. Please double-check and try again."
3. Clarify Form Field Labels and Placeholders
Why It Matters
Forms are necessary evils. Make them confusing, and users will abandon them faster than you can say "lost lead."
How to Fix It
- Be Specific with Labels: Clearly indicate what information is required.
- Use Helpful Placeholders: Provide examples within the fields.
- Indicate Optional Fields: If a field isn't mandatory, let the user know.
Example
For a phone number field, use a placeholder like "e.g., 0400 000 000" to show the expected format.
4. Provide Clear Confirmation Messages
Why It Matters
Users like to know when they've successfully completed an action. Leaving them hanging is just bad manners.
How to Fix It
- Acknowledge Actions Immediately: Display a confirmation message right after the action.
- Include Next Steps: Guide them on what to do next or what to expect.
- Keep the Tone Positive: Make them feel good about their action.
Example
After a user signs up for a newsletter, display "You're in! Check your inbox for a welcome email."
5. Use Helpful Tooltips and Help Text
Why It Matters
Users aren't mind readers. If something might be confusing, a little guidance can prevent frustration.
How to Fix It
- Implement Tooltips: Provide additional info when users hover over or click an icon.
- Keep It Concise: Tooltips should be short and to the point.
- Place Help Text Strategically: Position it near the element it refers to.
Example
A small "i" icon next to a password field that, when hovered over, explains password requirements: "Must be at least 8 characters, including a number and a special character."
6. Personalise Where Appropriate
Why It Matters
A touch of personalisation can make users feel valued. It's the difference between "Dear Valued Customer" and "Hey, Sarah!"
How to Fix It
- Use the User's Name: If you have their name, use it in greetings or messages.
- Tailor Content: Show recommendations based on their past behaviour.
- Avoid Overdoing It: Personalisation should enhance experience, not creep users out.
Example
"Welcome back, Tom! Ready to continue your shopping?" is more engaging than a generic welcome message.
Final Thoughts
Microcopy might be small, but it packs a punch. By tweaking these tiny bits of text, you're not just improving user experience—you're guiding your visitors towards taking action. It's about time you stopped overlooking the little things that make a big difference.
At Paragon Panda, we know that the devil is in the details. We're experts at crafting microcopy that doesn't just sound good but drives results. Ready to turn your website into a conversion powerhouse? Let's chat.